Protest
- To get there
It all started when I met Zack McDonald and his creative partner Ewoudt Boonstra at KesselsKramer in Amsterdam. They gave me total freedom, and I pitched this weird idea of a snowboarder inside a TV, mirroring the ride outside. It came from a short I’d made called Dog TV—so I just repurposed the concept and ran with it.
The execution was mostly in-camera, which is still kind of insane. We had an actual TV built to skate down the street (thank you Oscar), and a brilliant team around it—Erik on camera, Johan producing. I still love it. Dated? For sure. But clean, fun, and full of heart. Big love to everyone who made it happen.