Ramsbury
- Never out of place
If there’s one creative who’s consistently brought me brilliant ideas over the years, it’s Zack McDonald. I owe him a lot—he’s handed me some of my favorite scripts, and Ramsbury – was no exception. This time, he teamed up with Afshin and Christian and delivered another small piece of magic. The concept was simple—but elegant. A bottle, a tray, a hotel lobby. Easy to read on paper, tricky to pull off in real life. An early sketch with Lova reminded us to keep it grounded: real bottle, real tray, one clever trick to keep it from falling—and just pull.
We leaned into that simplicity, building quiet tension around the mystery of who’s pulling it. Dimona and Mathias brought so much charm and comedy—couldn’t have done it without them. Sometimes it’s the smallest setups that require the most care.