Lexus - Feel more
This one is close to my heart. I was lucky to be given artistic and creative freedom—which I’m really grateful for. That trust came from a brilliant creative, Timo, who believed in me and the idea and he let me take it all the way. Working with Loreen was fun and this concept suited her perfectly. It wasn’t a big-budget production, which makes me even more proud of what we managed to pull off. Huge thanks to Arvid and Viktor, who helped me push the idea as far as it could go.
I imagined when standing in a gallery, staring at a painting—and suddenly being pulled into it. Inside, there’s a world of clay cars moving like an equalizer, forming a song that eventually reaches Loreen as she sits quietly in her car. There’s no real narrative—it’s more of a visual idea about how inspiration can strike out of nowhere. It’s simple, and also kind of wild. And very fun to make.