Monki
- 1-800-LazyEco
I ran with it. Small budget, but we kept it playful and simple which gave freedom.
The idea came from Monki wanting to challenge its own business model a bit—encouraging people to consume less, take better care of their clothes, and think more about the environment. Might sound like greenwashing, but the intention was the opposite: to invite people to question how they consume and even consume less.
The idea was that you could be kind of lazy and still make better choices. Hence, 1-800-LAZY-ECO. Huge thanks to Josephine Owe, Tim Lorentzen and Jennifer Abey.