KICKS - Beauty Unlimited
feat Ara

Client: KICKS
Agency: SuperTuesday
Produced by Tarot
Shot in May 2025
Stockholm City & Independent Studios /Sweden
35mm developed by Focus Film



Met Life. Skyscrapers made of cereal boxes, paper cutouts against studio skies, no location recce photos — napkins moved mid-discussion, decisions drawn by hand, handmade storyboards pinned to walls, cities rising from tabletops. Close-ups into concrete, cardboard into Manhattan. Tactile thinking.

Freedom shaped like miniature windows, everyone running in the same direction. Backdrops as tall as the idea. Vriesendorp flashes in the corner of the eye. Scissors in motion. Nothing still. Just building and rebuilding. And Met Life.

Huge thanks to Arvid, Christofer & Ebba for  coming up with ideas like this, to Helena and KICKS for going-all in with Beauty Unlimited. To Enzo, Dimona and Arvid for executing it to perfection. Everyone mentioned in the credits, thanks for hard worked that made it happen.